Head of Marketing & Branding (Consultant)
Key Objectives and Responsibilities
Leadership/Management/Supervisory Role: The first and most prominent responsibility of the Head of Marketing & Branding is his leadership over the marketing department. The Head of Brand Marketing, in his leadership capacity, is also tasked with the creation of a departmental vision that he instills in all levels of the department, which form part of the business culture. He is also tasked with overseeing the business’s online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email and so forth.
Strategy: He will be also responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations. He is in charge of the development of the execution plan for thought leadership initiatives, where he uses a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market.
Collaboration: The role of the Head of Brand Marketing, as expected, will be highly collaborative. The Head of Brand Marketing works closely with the Sales department, the Director of Brand Marketing, and the Chief Marketing Officer in formulation and delivery of both the offline and online brand marketing elements/strategies.
Analytics: The Head of Brand Marketing plays a major analytical role in establishing metrics for the purpose of measuring campaign effectiveness against KPI’s. At this capacity, he also establishes a process for benchmarking the brand’s performance in various in order to ensure that campaigns are relevant and competitive.
Other Duties: The Head of Brand Marketing also performs other duties as he deems necessary for the smooth execution of his duties or duties as assigned by the Director of Search Marketing, the Chief Marketing Officer, or the Employer.
A candidate for this position has to have had at least 10 to 15 years working experience in a marketing capacity, conducting online marketing, digital design, website management, paid marketing, or preferably brand marketing at the capacity of a Senior Brand Marketing Manager in a fast-paced and extremely competitive environment. The candidate must also have had successful experience in launching and driving brand marketing campaigns that have built momentum for a brand’s awareness and consumer acquisition.
A suitable candidate will not only be skilled in digital branding marketing approaches but also traditional/offline approaches such as print. The Head of Brand Marketing also has to have had proven and successful experience building brand and passion in a complex and highly competitive market. He will also have had a proven track record in delivering sustainable improvements in marketing campaigns’ ROI.
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